Elevate the facelift.
Build the experience.
Own the marketing.

PositionAgree the flagship facelift audience, differentiation and proof. Define what a $100,000 experience includes and what the practice can reliably deliver.

Build + runRun the working session and initial shoot; audit all channels, vendors and patient touchpoints. Secure account access, preserve live campaigns and publishing, and establish one calendar, dashboard and approval process. Sort touchpoints into Build Now / Build Later / Cut.

TrainTrain the team on the position, patient journey and ownership. Name an owner and approver for every priority; document baseline cases, margin, awareness and funnel performance.

Checkpointapproved positioning, scope, budget, capacity plan, measurement rules and first 90-day backlog.

PositionTurn the premium promise into visible evidence and specific service standards; avoid relying on price alone to signal value.

Build + runCapture the flagship film, Camp philosophy, coordinator introduction and consented patient stories. Build brand, editing, article, email and booking templates. Map the full website and all patient communications; improve critical existing pages immediately.

TrainTrain staff on proof capture, permissions, camera readiness, brand language and response standards. Rehearse the first inquiry and coordinator introduction.

Checkpointapproved proof library, service blueprint and monthly production cycle; at least 80% of new original content is facelift-focused.

PositionMake Camp’s facelift difference clear wherever prospective patients discover or compare the practice.

Build + runLaunch priority facelift, credibility, gallery and booking pages; complete the practice website rollout in stages. Activate or refine search and social campaigns, source tracking and CRM lead routing. Publish the first full Signal → Build → Deploy → Loyalty cycle.

TrainTrain front desk and coordinators on lead response, qualification, booking and CRM updates. Test inquiry-to-appointment routing with sample records.

Checkpointevery lead has an owner and source; conversion targets and spend limits are agreed before campaign expansion.

PositionProvide a consistent premium consultation that answers safety, recovery, cost, timing and family questions.

Build + runInstall preparation emails, reminders, visual consultation aids, written plans and personalized recaps. Launch Day 0–30 postconsult nurture with objection-based branches, no-show follow-up and scheduling support. Use real objections in content and landing pages.

TrainRole-play the consultation handoff and follow-up. Teach staff to recognize cost, fear, comparison and timing loops without pressuring the patient.

Checkpointinquiry → consult → decision journey tested; review response time, show rate and consult-to-deposit conversion.

PositionMake preparation, arrival and recovery match the confidence created by the marketing.

Build + runPilot premium arrival, caregiver communications, recovery materials, kits and approved hospitality partners. Publish recovery education and preparation assets. Connect CRM tasks to the clinical team’s approved communication pathway.

TrainTrain logistics, handoffs, kit fulfillment and escalation. Clinical staff approve all care instructions and retain responsibility for clinical decisions.

Checkpointone complete journey rehearsal and live-pilot review; correct missed handoffs before increasing volume.

PositionShow continuity of care and credible patient outcomes, with permission.

Build + runLaunch milestone check-ins, consistent photography, review requests, story capture and referral touchpoints. Complete remaining core website work. Audit all seven systems and refine the first six months of content and paid campaigns.

TrainTrain staff on service recovery, neutral review requests, consented stories and feedback capture. Conduct a midyear teach-back of each system.

Checkpointcore systems operating; midyear case, awareness, conversion and incremental-value review with a written correction plan.

PositionRefine the flagship offer using actual patient feedback, delivery costs and demand. Keep clinical recommendations individualized.

Build + runRun a focused premium campaign with suitable proof, a clear experience description and a dedicated consultation path. Align dates, coordinator capacity and hospitality fulfillment before scaling.

TrainRehearse premium value conversations, transparent pricing and individualized planning. Audit the service delivered against what was promised.

Checkpointevidence of qualified demand and viable economics; track an actual completed $100,000 case separately from quotes or deposits.

PositionExpand awareness while preserving lead quality and a consistent premium experience.

Build + runReallocate approved advertising toward attributable booked and completed cases. Refresh winning creative and landing pages; continue search, social, email and other practice priorities. Match campaign volume to consultation and surgery capacity.

TrainTrain the team to feed lost-lead reasons, objections and capacity changes back into marketing each week.

Checkpointspend decisions use conversion, acquisition cost and contribution—not reach alone; patient-service targets remain intact.

PositionReinforce facelift authority through credible professional relationships and participation.

Build + runExecute the approved event and PR calendar. Produce pre-event, live and recap coverage for every agreed event, plus collaborative authority content and outreach to relevant professional partners.

TrainTrain event capture, relationship follow-up and lead attribution. Confirm which claims and credentials each participant can substantiate.

Checkpoint100% agreed event coverage; proposed target of at least two substantive authority collaborations by year-end, subject to partner availability.

PositionAddress the objections still preventing appropriate patients from moving forward.

Build + runRefine cost, recovery, comparison and family education. Run consented 60/90-day reactivation and relevant remarketing where eligible. Test one or two meaningful changes to the funnel and creative.

TrainTrain objection-specific follow-up, stage changes and when to stop or defer outreach. Review CRM accuracy and inactive opportunities.

Checkpointreport recovered consultations and cases by source without double-counting existing demand.

PositionKeep the premium promise consistent as the year-end case and financial goals approach.

Build + runCalculate remaining cases, capacity and incremental value. Concentrate production and approved spend on proven opportunities; complete priority proof and authority assets. Keep the full practice calendar active.

TrainPractice staff lead a dashboard and journey review while ROXIUM coaches. Finalize SOPs, vendor contacts and reusable templates.

Checkpointa realistic year-end forecast and documented action plan; no artificial urgency or care shortcuts to meet targets.

PositionConfirm which positioning, proof and experience improvements earned patient trust and financial results.

Build + runComplete the annual marketing, journey and financial review. Reconcile completed cases, collected contribution, awareness, content mix, funnel and event goals. Set the next-year roadmap while continuing agreed marketing services.

TrainComplete role-based teach-backs and hand over organized operating documentation. Confirm the future operating model without shifting year-one duties early.

Checkpointfinal scorecard, financial reconciliation, documented systems and prioritized next-year plan; apply the agreement’s value/refund terms.